H&M to launch Luxury Brand!

As if fashion retailers weren’t competitive enough, H&M have pulled it out of the bag! After some fabulous designer collaborations with Jimmy Choo, Versace, Marni and Karl Lagerfield the ‘Swedish High Street giants’, Hennes & Mauritz, are rumoured to be branching into a luxury line. It is said to be involving designer Behnaz Aram, who joined the company’s design team in August last year, but this rumour has not yet been confirmed or denied. SO we shall see!

A piece from H&M’s Exclusive Glamour Collection

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