Topshop In Sao Paulo!

Interested in seeing what Topshop brought to Brazil? Well I was lucky enough to go and see there first store based in the new JK Iguatemi shopping mall, Sao Paulo. I wasn’t sure whether they would keep there exact style, crazy clashing of prints, splashes of colour and majorly in trend or just die it down and try to adapt to Brazilian fashion. Well I was glad to see Topshop stuck to what they are good at and brought all of the UK’s spring/summer trends to Brazil. Interested? Well look at all my pictures below….

Some interesting things I noticed where that prices once converted into Reals, the Brazilian currency, where similar to prices in the UK. Each and every tag/label was still written in English e.g. ‘Ankle Socks’ or ‘Over the Knee’ and some even still had UK prices. Is this to keep the British theme of the brand? 

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All their visual merchandising was just as you would see in the UK, funky, stylish and totally in trend.

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The in store layout was modern, reasonably spacious and displayed all garments well.

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But my favourite part was definitely the SHOE GALLERY, I have never seen this layout in any other Topshop, it looked incredible!

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So there it is! A peep into the Topshop store in Brazil. But of course, as I always do, I must blog my Today’s Fashionsmusthaves and it’s coming straight from Topshop in Sao Paulo.

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This jersey top caught my eye being colourful, loose and in the style of Black Milks Galaxy Leggings. It was priced at 74 Reals which is around £24. Anyone else just love it? 

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